Our objective was to stand out with a high production value, and to be brave with casting and production design to create a piece with bags of charm and personality. And, that's exactly what we achieved!
It’s fair to say that when the concept was born we didn’t expect to be shooting amid a global pandemic. However, determination, team work, and passion has meant that the process was navigated without detrimental effect on the finished article.
A delightfully upbeat and feel good ad that will truly brighten the airwaves and put a smile on your face!
We were in full pre-production swing when we went in to lockdown, having just completed the first day of casting before the Prime Minister spoke.
After some serious logistical planning, remote castings and what felt like a zillion zoom calls, we were ready to shoot. Masks at the ready and with a hefty risk assessment and health and safety plan in place, we attended two glorious days of shooting across a number of locations.
The result - a delightfully upbeat and feel good ad that will truly brighten the airwaves and put a smile on your face at a time when Covid restrictions have hampered other brand ads.
Keep one hand on your remote (and the other on your bag of Seabrooks!) in anticipation of the live ad - you won't want to miss it!