Ropsley
A brand new global group
Creating and launching a new global engineering group and building consistency across it
The Challenge
We partnered with Ropsley Group to create a cohesive digital presence through a series of interconnected websites. Green’s served as the foundation, setting the visual and functional tone. Alongside web development, we crafted a marketing strategy to ensure brand consistency across all touchpoints.
Our task is to design and develop a series of cohesive new websites that embody ‘online brochure’ style, ensuring they align seamlessly with the Ropsley Group’s brand identity. These individual sites will serve distinct purposes but must maintain a unified look and feel. The main Ropsley Group website will function as a central hub, linking to each of these individual sites.
Our Approach
In order to create a consistent website suite, we first needed to create a comprehensive collateral marketing strategy and in-depth brand guidelines. These include the tools to maintain a consistent and recognisable identity in every execution, covering key materials such as a LinkedIn strategy, a tender document template, and letterhead designs, all of which should be cohesive to reinforce the Ropsley Group’s brand across all touchpoints. We designated Green’s as the priority website for development, as it will serve as the cornerstone for the entire project. As the style-setting site, Green’s will establish the visual and functional framework that will inform the design and development of the other brand websites.
Results
exceeded launch event attendance target
websites designed across the group