UCAN
Increasing leads by telling drivers you can can can
Increasing car finance leads with a new brand platform for both the long and the short.
The Challenge
To create and introduce a distinctive brand platform for a brand taking a different approach; helping people who have struggled to gain credit elsewhere to find and fund their next car.
Through our in-depth consumer research we discovered that most people were not in the market for car finance at that time, and of the people that were, only a small percentage sat within the outlined ideal target market for UCAN.
The Approach
A wide range of factors could lead to customers falling into the market for sub-prime credit and it was estimated that the number of people would grow in the following months. With this in mind we took a two-speed communications approach combining long term brand building with shorter term sales activation with paid social and PPC.
Combine this impressive targeting with unforgettable creative oozing with positivity and Ucan attitude and we have a instantly memorable campaign. Featuring a catchy jingle and larger than life Ucan man we really highlight the ease of buying a car with Ucan.
Results
radio impacts
online impressions
campaign clicks