The Principles team helped Sherwin Williams launch premium paint brand V&Co last year. This year, we we’re invited back to transform the V&Co x Molly Coath collaboration from vision to reality at the Focus/23 international design and decoration show.
The challenge
Having been involved in the launch of premium paint brand V&CO last year, we were asked to support with their showcase event at Focus/23. Hosted at The Design Centre London and with 17,000 visitors, Focus/23 is the ultimate international design and decoration show.
Our approach
Following a collaboration between V&CO and influential interior designer Molly Coath, a new autumnal colour collection was created – V&Molly. To support the collection Molly designed a stunning living space featuring the six new shades.
However, the vision on paper needed making a reality and that’s where Principles came in. Given the premium nature of the brand and the profile of the Focus/23 event the solution needed to deliver against these high standards. In just four weeks we organised and oversaw the production and installation of the set build, ensuring every final detail was accounted for.
The result
