Velcro
Creating new relevance for a household name
Inspiring Original Thinking with a global brand campaign that turned awareness into action
The Challenge
We were challenged to develop the VELCRO® Brand global brand story to create a targeted UK Campaign. Raising brand awareness & communicating efficacy, versatility and ease through the lens of ORIGINAL THINKING™ to support VELCRO® Brand at a brand level and deliver maximum brand interaction.
Our Approach
Putting insight at the heart of the campaign, we showcased everyday ingenious uses. Capturing genuine moments and emotions we sparked consumers imaginations to inspire ORIGINAL THINKING™ in their own homes. Encouraging purchase by highlighting the versatility and ease of use.
Communicating that VELCRO® Brand is the original and therefore the best. As the best performing and strongest product, the campaign was focused on levying the credentials of the ‘Heavy Duty’ range to raise awareness of VELCRO® Brand, increase consumer demand and inspire consumers on usages of product.
We used a blend of tactics to deliver brand awareness and conversion with a 3-month campaign driving maximum reach from the start, we ensured that the budget was used wisely to sustain momentum and drive purchase.
Results
campaign impressions
campaign reach
clicks to Amazon store