Connection
Clearly built to browse
Challenge
The client’s website was overloaded and hard to use for both designers browsing and the internal sales team, not only affecting the user journey, but at odds with the beautiful design and simplicity at the heart of this high-end commercial interiors brand.
The website wasn’t e-commerce, but it was a key resource hub, and poor usability was blocking downloads and affecting sales. The brief: strip it back, simplify the journey, and make it easy to access the right info, fast.
Approach
We kicked off with a deep-dive workshop to align on goals, pain points and users. From there, we worked in tight collaboration, bringing designs to life and refining them, fast. As the creative evolved, we kept the process fluid. Balancing vision with usability. Feedback was fast, iteration was constant.
Results
The new site launched in January to immediate praise, especially from the sales team. While metrics were still incoming, the response was clear: simpler, sharper, better. Off the back of it, we’ve been brought in for GA4 tracking and a new PPC campaign. A clean build. A smoother journey. And a brand now better equipped to sell.
