C.K Tools
Creating real community
Building relevance and influencing engagement with a community for real professional
The Challenge
Despite C.K Tools’ strong product heritage, the Redline VDE range risked being overlooked in a saturated market where competitors were shouting louder and modernising faster.
The challenge was to rebuild relevance and a sense of community, strengthening long-term brand loyalty and bringing C.K Tools into the conversation tradespeople are having today.
Our Approach
A digital, multi-channel campaign that combined bold creative, authentic trade voices, and a fresh social-first approach. At the heart a confident message ‘Safety without compromise’ strengthened by a new community identity – The C.K Tools Tribe. A hosted YouTube Premiere built anticipation and created a shared viewing experience with real-time conversation. Driving traffic from social channels, YouTube Shorts and Influencer collaboration, the event maximised the impact of paid media spend with a community-driven approach.
The multi-phased influencer campaign used trade voices who aligned with the brand values. From micro-creators to established electricians our partners delivered genuine, trusted, Tribe content. Exclusive influencer boxes containing personalised Tribe cards sparked excitement and encouraged unboxing moments, tool reviews and in-situ content. Influencers became advocates, and audiences responded becoming a Tribe that’s louder, prouder, and powered by RedLine VDE.
Results
social campaign impressions
video views
stockist search link taps increase