Seabrook is dedicated to uncovering beauty in the everyday, and this philosophy should be woven into everything they do. To support this, we designed a practical and comprehensive toolkit that captures Seabrook’s bold personality while allowing for creative flexibility.
The Challenge
Seabrook Crisps, a heritage British snack brand, needed a cohesive and structured approach to its brand identity to ensure consistency across all channels. While the brand had a strong presence, inconsistencies in execution across packaging, digital, and advertising meant a clear framework was needed. The challenge was to create a practical and comprehensive toolkit that encapsulated Seabrook’s bold personality while maintaining creative flexibility.
Our Approach
Building on the distinctive look and feel established through our TV adverts, using bold colours and symmetry, we developed a set of brand guidelines to ensure consistency across all consumer touchpoints. Seabrook is all about finding beauty in everyday, this ethos should be reflected in everything they do. Our stills shoot, informed by consumer research, captured key consumption moments, creating an authentic image library that reinforced Seabrook’s positioning. Iconic overhead photography allowed us to create controlled, ownable, genuine yet brilliantly beautifully styled packshots that are completely on-brand.
The Results
The 40 page guidelines document became a comprehensive toolkit, covering visual identity, tone of voice, and asset usage. They provided clear direction on typography, colour palettes, graphic treatments, and messaging, ensuring a unified brand presence across digital, print, and campaign activations. By distilling Seabrook’s personality into a structured yet flexible framework, we equipped the brand with the tools to maintain a bold and recognisable identity in every execution.
