This latest win comes during a period of growth, following a raft new briefs and client wins, including strategic shopper comms briefs for PG Tips as well as TV creative and production for household brands, Seabrook and Astonish.
UK-based engineering group, Ropsley, has recently acquired Green’s Power, a global provider of heat transfer, economiser and industrial boiler products, and will bring a one-of-a-kind solution to the UK Power and Industrial markets, with a team of more than 250 specialists and a turnover exceeding £40m.
Principles’ remit will include establishing brand strategy and architecture for the group, as well as brand creation for the parent brand, followed by activation across all touchpoints.
In the past 12 months, we've worked hard to solidify our own proposition based on helping everyday brands become unforgettable, via a framework (The Principles of Unforgettable Brands) designed to help brands focus on a handful of factors which make them come to mind quicker and stay there longer.
Liz Bryne, Client Service Director said: ‘We’re here to build unforgettable brands, so the opportunity to bring such a disruptive offering to market on a global scale is really exciting for us – We’re looking forward to putting the principles to work in a new sector and create something really unique.’
David Hayle, Ropsley’s owner said: ‘It’s an exciting time for us; the launch of our one-of-a-kind solution bringing design, manufacture, installation and maintenance into one place is a big deal for the industry.’
‘We’re looking forward to working with Principles – an agency that fully understands where we want to be – to bring this vision to life and look forward to seeing what we can achieve with our partnership.’