Revlon
Creating a deeper retail connection
ATTRACTING & ENGAGING RETAIL COLLEAGUES WITH A NEW APPROACH & IMMERSIVE EXPERIENCE
The Challenge
The Boots Self Selection Conference presents a huge opportunity for Revlon to increase connection with retail colleagues selling their brand on the front line. We needed to help create a brand experience the creates a deeper connection with buyers.
Our Approach
We developed an immersive brand experience in keeping with the brand platform ‘Be Unforgettable’ which demoed new products and introduced new global brand ambassador Teyana Taylor. In a short time frame, we executed the event end-to-end, from design to print, production and installation.
The event was a great success and we look forward to working with Principles again across our brand portfolio
Jason Johnson, Brand Activation Manager