UCAN Tik Tok Lead Gen Ads
Driving new leads in a difficult market
INCREASING CAR FINANCE LEADS AND APPLICATIONS WITH A CREATIVE APPROACH TO TIK TOK LEAD GENERATION
The Challenge
As the car finance market was tightening and lenders grew stricter on affordable lending, UCan needed to pivot and turned to us to help improve performance against the grain. The brand’s audience strategy had to move from catching customers‘rejected elsewhere’ to attracting more financially eligible applicants.
The Approach
We developed a fresh approach to TikTok lead generation, refining our target audience and developing more relevant and engaging ads specifically for them, whilst introducing a test-and-learn approach leading to an always-evolving activation plan.
This included a new creative approach including a fresh look and tone, dynamic testing to improve in real time, and prioritised metrics to create laser focus.
Results
more lead submissions on Tik Tok
contact rate increase
more approved applications